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Dec 16, 2012 4:30am PST
." and mike mcalowitz is the founder of object obsidian launch. great to see both of you. >> good to be here. >> we've done this story around people who have haunted houses and people who run summer camps and all their business is in the summer. it's hard. these people seem to be doing a good job trying to braurchb out. but as i said in the end, they haven't quite cracked the code yet. what are they missing? >> i think they're trying to be both a manufacturer and a retailer. you can't be both. a manufacturer can manufacture for retailers. a retailer that focuses just on christmas could have an amazing pop-up store. i think they're struggling because they're doing two things at once. >> and go this far, what is the problem you're trying to solve? that's what you want to do as a business is fulfill a need. so they started out to be more of a family oriented company for families. then they went into this christmas pj thing, it was hot. they got into it, loved it and uh-oh, what do we do the other eight months? i think it's cool they're trying to get back to the roots. if they start to think abo
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